Data shows that most beauty and wellness customers prefer the control and ease of digital access. But if you believe digital experiences are impersonal – online booking, text messages, email – think again. We'll show you how to make digital connections more personalized than ever, at every customer touchpoint – from first visit to lasting relationship.

We all know the pains of staff attrition. Schedule gaps. Loss of customers. Recruiting and hiring costs. One of the keys to keeping staff – and keeping them happy – is developing a path for growth, where providers can see themselves building a career right where they are. We'll talk about optimizing their earning opportunities, building a culture of growth, offering training, and more.

If you're not making the most of your social media presence, you're missing out on a free, remarkably powerful forum. See how to build your brand online and establish your business as a highly visible authority in your community. You'll also learn how to help your providers develop a stellar digital portfolio and maintain their personal brand on Instagram and TikTok.

You might be underutilizing the feature-rich Zenoti platform, especially its timesaving integrations. Learn how Zenoti works seamlessly with other key software you already use, such as ADP Run, QuickBooks, Shopify and Zoom. In this workshop, we’ll show you how to use Zenoti integrations to boost efficiency, slay payroll processing time, save bookkeeping costs, drive retail revenue and more.

The majority of today's guests apply a range of products and treatments to their regular beauty regimen. As their chosen expert on the subject, your business is in a unique position to recommend relevant retail and add-on treatments – and benefit from the sales revenue. Join this session to learn from brands that have nailed their retail sales strategy.

A panel of industry leaders digs into the marketing approaches and strategies that yield results in their respective business categories. In this masterclass, we'll discuss the value of personalized digital interactions with guests, marketing segmentation, campaign executions, and other tactics to keep appointment books full and guests returning to your front door.

If you offer higher-priced services but don't offer a BNPL option, you're leaving money on the table. With 'pay later' opportunities, you'll introduce guests to services and products they may have thought unattainable. We'll show you BNPL structures trending today, and how to use the model to increase your average ticket size and build greater guest loyalty.

Every day, powerful women are defining what's next for the industry. In this session, you'll hear how female entrepreneurs are creating innovative businesses, championing greater diversity, using data-based insights to grow their brand, and achieving greatness along the way.

Membership management is a breeze with Zenoti. This session will walk you through the different types of memberships and the benefits of automated recurring collections. We will demonstrate the hassle-free experience for your front desk and how your members can enjoy auto-applied benefits for their visit. You will be able to drive customer retention through specialized services and discounts, build new member acquisitions with unique offers, and promote add-ons to existing accounts, all in an efficient and cost-effective way.

We will help you ensure a consistent revenue stream by using ACH/CC and by configuring back-up payment methods. See the benefit of a wide variety of options like annual fees, enrollment fees, and such for generating additional revenue. Most importantly, learn how to leverage cross-center redemption for your members at any of your locations with ease.

Since the pandemic, employment has been 'a buyer's market,' with more than 50 million people quitting their jobs just in 2022. Find out the best techniques to successfully recruit talent, from beauty school grads to industry veterans. We'll talk about how to use your brand's differentiators to make – and keep – that next high-value hire.

Franchising can be very alluring to many entrepreneurs. Too often, operators only see the success of larger-format players like Massage Envy. Understanding and weighing thoughtfully the risks and opportunities via large-scale franchising allows any operator to make smarter decisions as they consider their growth plans.

In this session, you'll learn answers to these questions: How can I better assess my business scalability via franchising? When is the right time to turn on a franchise offering? What are the costs – emotional, intellectual, and financial – to franchising my business? And, how can I resource for the long road of franchising?

Learn the art of effective inventory control. Here, we will talk about a gamut of topics, from effective product setup and optimal stock replenishment to strategic alert systems. Learn how to conduct precise stock-takes and minimize wastage to ensure optimal utilization of resources. We'll also dive into the essentials of inventory valuation for accurate financial reporting.