Barbara is an award-winning culture strategist and Tiny Habits coach with over three decades of experience transforming business from the inside out. Known for her expertise in aligning "People, Purpose, and Profit," Barbara’s visionary approach empowers business owners and leaders to create thriving, legacy-building businesses.
As the ex-founder of Elements Lifestyle, Barbara built and recently exited an award-winning salon that operated at the highest level without her daily involvement—an achievement that reflects her dedication to self-leadership and culture-driven strategies. Now, as the creator of elaworld, she brings this innovative methodology to businesses worldwide, helping leaders unlock the untapped potential within their teams by weaving together frameworks that harness ancient wisdom, modern psychology, and measurable business strategies, making managing change, navigating team dynamics, and driving growth feel easier and more fulfilling.
Barbara’s mission is to show business owners how to harness culture as their most strategic advantage. Her proven methods foster multi-generational team alignment, ease the challenges of managing change, and create profitable, sustainable businesses—without burnout. As a certified Tiny Habits coach, Barbara’s philosophy is rooted in the power of the Ripple Effect with small, consistent actions driving big, lasting results.
A fun fact? When Barbara isn’t helping businesses build high-performing cultures, you’ll find her running boxing camps with her son—a testament to her belief in discipline, resilience, and teamwork, proving her knack for empowering others extends far beyond the business world.
Barbara's own journey underscores a profound truth: the right culture doesn’t just make business easier; it’s the foundation for extraordinary growth. Join her to discover how culture can become your greatest strength and the ultimate game-changer for your business, elevating your success, making lighter work of managing change, engaging teams across generations, and reinventing your business for long-term relevance. There can be fun, freedom, and profitability in running a business—without losing control.
