Bertrand Fontaine is President of SalonCentric, a position he has held since 2014 and since 2023 as President of SalonCentric North America Zone, L’Oréal’s distribution arm for its Professional Products Division. Fontaine oversees the SalonCentric distribution network that spans both the U.S. and Canada. This includes more than 650 SalonCentric and SalonCentric Franchise retail stores, five distribution centers, and a field sales team of nearly 400 salon consultants who partner directly with salon professionals in the U.S.

During his time at SalonCentric, Fontaine has led system conversions that have resulted in improved optics; strategic distributor acquisitions that have increased SalonCentric’s national footprint; development of an eCommerce strategy and platform; the implementation of an omnichannel employee culture; the development of an EduCommerce strategy; the redesign of the distribution and IT infrastructure through the “DistriTech” initiative; the launch of a marketplace platform; and the expansion of SalonCentric into Canada.

Fontaine joined L'Oréal in 1995, holding multiple positions in sales and marketing before leading L'Oréal ’s Professional Products Division in the United Kingdom in 2000 and then Japan in 2010. Prior to joining L'Oréal, Fontaine held many roles in human resources, IT and logistics. Fontaine received a master’s degree in philosophy and economics from Paris-Sorbonne University and his MBA at INSEAD France.

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