Innergize 2025: The Schedule

Welcome to Seattle, and Innergize 2025: Shape The Next.

Get ready to accelerate business growth, engage and inspire your staff, and exceed client expectations with help from beauty and wellness experts at Innergize. Here’s a schedule preview.

Before you dive into the schedule... Check out the Growth Clinic, Tailored Add-on Sessions and Zeenius Bar—your chance to get expert guidance tailored to your business

Jump to Details ↓

Day 0 | Sunday, September 14

During this interactive training day, learn the best ways to use Zenoti to maximize revenue and further streamline your operations. Here's your open invitation to be elbow to elbow with Zenoti product leaders and experts who will highlight key software features and timesaving tips.

10:00 AM - 10:45 AM

Elwha A

45 Minutes

Hyperconnect: The New Engine for Customer Loyalty

Speaker
Speakers
Siddharth Rao

Learn how Hyperconnect is powering real-time customer engagement and creating stronger, more loyal customer connections. See how AI Receptionist and Reputation Management are redefining client engagement, and get an exclusive look at new Lead Management features designed to accelerate loyalty and growth.

Hyperconnect: The New Engine for Customer Loyalty

10:00 AM - 10:45 AM

Elwha B

45 Minutes

Experience the All-New Front Desk

Speaker
Speakers
Nikita Nain

Get an exclusive first look at Zenoti’s reimagined front desk experience built for speed, simplicity, and smarter workflows. From a redesigned appointment book and intuitive booking wizard to an enhanced POS, guest profile, and register management system, every touchpoint has been thoughtfully updated to improve usability and elevate day-to-day operations. See how your front office can work faster, serve better, and deliver a seamless guest experience.

Experience the All-New Front Desk

10:00 - 10:45 AM

Quinault

45 Minutes

Stop Guessing, Start Growing: The KPIs that Drive Profit in Aesthetics

Speaker
Speakers
Stephanie Adams, dermani MEDSPA®
Talia Valline, VIO Med Spa

Ready to Run Your Aesthetic Practice Like a True CEO? Stop guessing and start leading with data that actually moves the needle.

This powerhouse guide from Terri Ross Consulting reveals the 10 most critical KPIs every aesthetic or wellness practice must track to increase profitability, streamline operations, and deliver a 5-star patient experience. From patient acquisition cost to provider productivity and revenue per square foot, you’ll learn exactly how top-performing practices measure success—and how to benchmark your performance against industry leaders.

Stop Guessing, Start Growing: The KPIs that Drive Profit in Aesthetics

10.45 AM - 11.00 AM

Break

Speaker
Speakers

Break

11:00 AM - 11:45 AM

Elwha A

45 Minutes

The New Era of Marketing: Smarter, Sharper, Built for You

Speaker
Speakers
Balakrishna Narayanan

See how we are evolving our Marketing product with AI, advanced vertical-specific capabilities, and a modern, intuitive UI all purpose-built for the beauty and wellness industry.  See how these innovations create real business value by improving client engagement and helping your business retain and grow your customer base.

The New Era of Marketing: Smarter, Sharper, Built for You

11:00 AM - 11:45 AM

Elwha B

45 Minutes

Secure by Design: How Zenoti Safeguards Your Business

Speaker
Speakers
Chandan Kumar

Discover how to leverage Zenoti's robust security features to safeguard your business, protect sensitive information, and ensure peace of mind in an increasingly digital landscape. This session will explore essential features including advanced authentication methods, granular access controls, data protection techniques, and compliance measures.

Secure by Design: How Zenoti Safeguards Your Business

11:45 AM - 01:15 PM

Lunch

Speaker
Speakers

Lunch

01:15 PM - 02:00 PM

Elwha A

45 Minutes

Boost Efficiency, Delight Guests, Grow Your Business with Zeenie

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Speakers
Sunayana Reddy

Explore how Zeenie empowers you to take faster actions, save valuable time, enhance every guest touchpoint, and deliver measurable business results. See why driving Zeenie adoption is the smartest move for operational excellence and client satisfaction.

Boost Efficiency, Delight Guests, Grow Your Business with Zeenie

01:15 PM - 02:00 PM

Elwha B

45 Minutes

Turn Clicks into Clients: Unlock Growth with Online Bookings & Gift Cards

Speaker
Speakers
Aditi Chansoria

Online bookings and gift cards are two of the simplest ways to drive growth, especially during high-demand seasons. In this session, discover how a seamless booking experience turns digital visitors into paying guests, and how gift cards bring in new customers while increasing spend. You’ll also get tips on running effective promotions, boosting online conversions, and making every click count.

Turn Clicks into Clients: Unlock Growth with Online Bookings & Gift Cards

02:00 PM - 02:15 PM

Break

Speaker
Speakers

Break

02:15 PM - 03:00 PM

Elwha A

45 Minutes

Elevating the MedSpa Experience: Visual Precision and Seamless Care

Speaker
Speakers
Chethan Manja

Discover how our latest advancements in medical record upkeep and charting workflows enable safer, more personalized care. Learn how automation, dashboards, and intuitive reviews simplify compliance. Highlights also include personalized treatment quotes and new body guidelines, photo sequencing on Photo Manager.

Elevating the MedSpa Experience: Visual Precision and Seamless Care

02:15 PM - 03:00 PM

Elwha B

45 Minutes

Win the Talent War: How Zenoti Helps You Retain Top Performers

Speaker
Speakers
Nikita Nain

Discover how Zenoti helps you retain top talent by empowering employees to earn more, stay connected, and keep their loyal guests coming back. With real-time tips payouts, smart rebooking, and built-in communication tools, Zenoti makes your business a place employees love to work.

Win the Talent War: How Zenoti Helps You Retain Top Performers

03:00 PM - 03:15 PM

Break

Speaker
Speakers

Break

03:15 PM - 04:00 PM

Elwha A

45 Minutes

Save Thousands Annually with Credit Card Surcharging, Simplify Payroll & Tips

Speaker
Speakers
Sandeep Veer Kylas

Reduce operating expenses by thousands annually with guest-facing credit card surcharging—fully compliant and easy to activate. Early adopters are saving up to 100% on credit card processing fees. Plus, streamline employee management with Zenoti’s all-in-one platform for payroll, tips, benefits, and tax compliance. Enjoy unlimited payroll runs, next-day deposits, and seamless filings across all 50 states—saving time, cutting costs, and empowering your team.

Save Thousands Annually with Credit Card Surcharging, Simplify Payroll & Tips

03:15 PM - 04:00 PM

Elwha B

45 Minutes

More Guests, More Visits, More Revenue: Growth on Autopilot

Speaker
Speakers
Sampath

This session explores key strategies to drive sustainable growth in beauty and wellness businesses. We'll cover how digital presence, guest delight, and personalized engagement can attract and retain customers. Learn how to convert interest into income through seamless booking, smart upselling, and proactive re-engagement.

More Guests, More Visits, More Revenue: Growth on Autopilot

03:15 - 04:00 PM

Quinault

45 Minutes

Tech-Forward Strategies for Scaling Success in Medical Aesthetics

Speaker
Speakers
Anne Marie Goodhart, Cosmetic Physician Partners
Jared Collins, Technical Process Manager, OVME

Join Anne Marie Goodhart of Cosmetic Physician Partners, and Jared Collins of OVME as they share their expertise on leveraging technology to drive operational efficiency and elevate the client experience in the rapidly evolving medical aesthetics industry. This dynamic panel will explore best practices for overcoming technical challenges, streamlining process, and integrating innovative tools like Zenoti's ezConnect, ePrescribe, and automated workflows. Gain insights into managing complex service catalogs, scaling membership programs, enhancing patient communication, and navigating industry trends like telehealth and multi-state compliance. Whether you're looking to optimize your practice or stay ahead of the curve, this session is packed with actionable strategies to help your business scale with ease.

Tech-Forward Strategies for Scaling Success in Medical Aesthetics

04:00 PM - 04:15 PM

Break

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Speakers

Break

04:15 PM - 05:00 PM

Elwha A

45 Minutes

Smart Communication: Engaging Customers with SMS, Voice, Email & Messaging

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Speakers
Luke Lundstrom, Twilio
Chandan Kumar

This session focuses on how an integrated communication suite SMS, voice lines, email, and messaging that can elevate customer engagement. Learn how to connect with clients at the right time through their preferred channels. Discover strategies to reduce no-shows, boost rebookings, and drive loyalty.

Smart Communication: Engaging Customers with SMS, Voice, Email & Messaging

04:15 PM - 05:00 PM

Elwha B

45 Minutes

From Visits to Value: Scaling with the Membership Model

Speaker
Speakers
Priyanka Saxena

Discover how leading wellness businesses are using membership models to drive repeat visits, reduce churn, and create predictable revenue. This session breaks down proven strategies across spas, salons, and medspas — and shows how memberships can significantly boost your business’s long-term value.

From Visits to Value: Scaling with the Membership Model

05:00 PM - 06:30 PM

1 Hour

Industry Welcome Parties

Speaker
Speakers

Kick off your Seattle evening with a casual yet vibrant networking reception at Innergize 2025! From 5-6:30 pm on Sunday, grab a glass of wine or beer, savor delicious snacks, and mingle with fellow attendees in a relaxed atmosphere. Join your peers for dedicated welcome parties tailored to your vertical:

  • Salon & Spa Soirée
  • Medspa Mixer
  • Fitness Fuel-Up

Hosted at the Hyatt, these gatherings set the perfect stage to connect, celebrate, and gear up for the days ahead.

Industry Welcome Parties

Zenoti Workshops

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Day 1 | Monday, September 15

Hear from leaders of top-performing salons, spas, and medspas, as well as beauty and wellness experts and innovators. Session takeaways and networking time will help you co-create the future of the industry – and that of your business.

08:30 AM - 09:00 AM

Zenoti Insights Unveiled: Trends Shaping Tomorrow's Success

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Speakers
Sudheer Koneru, CEO of Zenoti

Join Sudheer Koneru, CEO of Zenoti, as he kicks off Innergize 2025 with a forward-thinking keynote filled with inspiration and innovation. Discover cutting-edge benchmarks, emerging trends, and breakthrough opportunities shaping the wellness and beauty sector.

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With fresh insights and success stories, Sudheer will reveal how top brands use data-driven strategies to create unforgettable experiences and achieve exceptional growth. This opening session will set the tone for two days of transformation, connection, and actionable ideas to fuel your success in 2025 and beyond.

With fresh insights and success stories, Sudheer will reveal how top brands use data-driven strategies to create unforgettable experiences and achieve exceptional growth. This opening session will set the tone for two days of transformation, connection, and actionable ideas to fuel your success in 2025 and beyond.

09:00 AM - 09:30 AM

Anytime Growth, All the Time

Speaker(s)
Speakers
David Mortensen, Co-founder and Board Member, Purpose Brands

Discover the secrets to scaling success in an ever-changing marketplace with David Mortensen, CEO of Self Esteem Brands, the powerhouse behind Anytime Fitness and Waxing the City. In this dynamic keynote, Anytime Growth, All the Time, David will share the innovative strategies, tested principles, and bold decisions that have fueled explosive growth for these leading franchises.

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From rethinking convenience in the fitness industry to revolutionizing self-care services, David will reveal how these brands have harnessed adaptability, consumer insights, and franchisee empowerment to stay ahead of the curve. Attendees will gain actionable advice on building scalable systems, fostering a culture of innovation, and navigating new consumer behaviors to drive success in their own ventures.

Whether you're an entrepreneur, franchise owner, or business leader, this keynote is your blueprint for transforming challenges into growth opportunities. Join David Mortensen to learn how to achieve extraordinary results—anytime, all the time.

From rethinking convenience in the fitness industry to revolutionizing self-care services, David will reveal how these brands have harnessed adaptability, consumer insights, and franchisee empowerment to stay ahead of the curve. Attendees will gain actionable advice on building scalable systems, fostering a culture of innovation, and navigating new consumer behaviors to drive success in their own ventures.

Whether you're an entrepreneur, franchise owner, or business leader, this keynote is your blueprint for transforming challenges into growth opportunities. Join David Mortensen to learn how to achieve extraordinary results—anytime, all the time.

09:30 AM - 10:10 AM

Extraordinary Performance: Little Everyday Actions that Create Remarkable Outcomes

Speaker(s)
Speakers
Mark Sanborn

Based on the phenomenal success of his international best-selling book, The Fred Factor, Mark has become the leading expert on how to turn ordinary into extraordinary.

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In a world where customer service can often feel mundane and lackluster, it’s time to revolutionize the way we engage with customers, colleagues, and vendors. In this dynamic keynote, Mark equips businesses with the tools and strategies to elevate their customer service experience from ordinary to extraordinary.  

Learn how to empower your teams to deliver exceptional service, shifting their mindsets and personalizing with impact.  

In a world where customer service can often feel mundane and lackluster, it’s time to revolutionize the way we engage with customers, colleagues, and vendors. In this dynamic keynote, Mark equips businesses with the tools and strategies to elevate their customer service experience from ordinary to extraordinary.  

Learn how to empower your teams to deliver exceptional service, shifting their mindsets and personalizing with impact.  

10:40 AM - 11:25 AM

The Love Connection: Fueling Growth through Customer Passion

Speaker(s)
Speakers
Liz Allison, CEO, Tricoci Salon & Spa
Carrie Julier, CEO, SEV Laser
Dan Amin, Co-CEO, 4Ever Young

What’s the secret to building a brand customers can’t stop raving about? Discover how leading salons, spas, medical spas, and fitness brands are making it happen at The Love Connection.

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Join a panel of innovative industry owners and trailblazers as they share firsthand how fostering authentic customer relationships is driving revenue and fueling rapid growth. From creating memorable experiences to building customer loyalty that goes beyond transactions, you’ll walk away with actionable insights to ignite passion for your brand and take your business to the next level.

Join a panel of innovative industry owners and trailblazers as they share firsthand how fostering authentic customer relationships is driving revenue and fueling rapid growth. From creating memorable experiences to building customer loyalty that goes beyond transactions, you’ll walk away with actionable insights to ignite passion for your brand and take your business to the next level.

11:30 AM - 12:30 PM

Deep End: Diving into Innovation

Speaker(s)
Speakers

Get ready for the ultimate test of vision and strategy at Innergize 2025. "Deep End" finalists will pitch their bold, growth-focused proposals to a distinguished panel of industry-leading judges.

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This high-stakes competition showcases groundbreaking concepts, revolutionary products, disruptive services, or a cutting-edge growth strategy for scaling businesses - with contestants vying for a $50,000 investment and exclusive 1:1 coaching with leading growth strategists. Watch as rising stars make their case and compete for the opportunity to take their business to the next level. Who will rise to the challenge, and who will make the biggest splash? Don’t miss this thrilling session!

This high-stakes competition showcases groundbreaking concepts, revolutionary products, disruptive services, or a cutting-edge growth strategy for scaling businesses - with contestants vying for a $50,000 investment and exclusive 1:1 coaching with leading growth strategists. Watch as rising stars make their case and compete for the opportunity to take their business to the next level. Who will rise to the challenge, and who will make the biggest splash? Don’t miss this thrilling session!

12:30 PM - 01:30 PM

Lunch

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01:30 PM - 02:15 PM

Elwha A

How Luxury Salon Brands Thrive in a Budget-Focused Economy

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Speakers
Laura Dulay, Salon Owner, Salon Dulay Aveda
Andreas Zafiriadis, Owner, Salon Buzz
Luca Boccia, Co-founder, PYURE Salons

Discover how salon brands can not only survive but thrive in a budget-focused economy. This dynamic panel will uncover proven strategies to retain loyal customers and drive growth despite economic challenges, offering actionable insights for salons, spas, medspas, and fitness businesses. Join us to gain expert advice, network with industry leaders, and position your business for long-term success in these rapidly changing times.

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01:30 PM - 02:15 PM

Elwha B

Reduce Costs with Smarter Surcharging; Streamline Payroll & Boost Staff Satisfaction with Instant Tips

Speaker(s)
Speakers
Tim Lemieux, Senior Vice President & Chief Technology Officer, Hair Cuttery
Sandeep Veer Kylas

Join us to see how Zenoti helps reduce operational costs and boost efficiency through integrated solutions. Learn how our surcharging capabilities cut credit card fees, with upcoming features like automated state-specific compliance, controls for recurring payments, and tax reporting. Discover how unified payroll simplifies processing across all 50 states and multi-center operations, with HR modules coming soon. Plus, see how same-day tip payouts drive employee satisfaction—while future rewards on card spend take it even further.

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01:30 PM - 02:15 PM

Quinault

Track. Target. Drive.

Speaker(s)
Speakers
Tom Kuhn, Founder & CEO, Qnity
Candice Gliatto, Director of Training and Development, Qnity

Ready to simplify your path to top-line, team-driven revenue growth? In this dynamic and interactive session, you'll learn Qnity’s simple, visual, and actionable Growth System. Discover the two KPIs that matter most and how to move them using core GROWTH drivers. This system isn’t just theory, it’s the same one used by the #1 Zenoti service provider out of over 320,000 worldwide.

Designed for salon, spa, and medspa professionals, this engaging workshop will give you the clarity, tools, and inspiration to create real, lasting impact with your team.

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02:15 PM - 02:30 PM

Break

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02:30 PM - 03:15 PM

Elwha A

From First-timer to Forever: Transforming Guests into Lifelong Advocates

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Speakers
Sheldon McBee, Executive Director, Universal Athletic Club
Florence Gaven Rossavik, Co-founder & CEO, Fuzz Wax Bar
Michelle Cialdella, President and CEO, Corporation Medicart

Dive into the secret sauce behind creating brands that customers cherish and can’t stop talking about. This panel will explore innovative strategies to drive growth, boost referrals, retain loyal customers, and inspire rich engagement. Learn how stellar reviews and emotional connections translate into lasting brand loyalty and increased revenue. Don’t just attract customers; make them love your brand for life.

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02:30 PM - 03:15 PM

Elwha B

Accelerate Business Growth: 9 Proven Strategies for the Beauty & Wellness Industry

Speaker(s)
Speakers
Sampath Thodupunuri
Nikita Nain

What does it take to unlock the next level of growth for your business? In this session, we’ll unpack the most effective strategies used by high-performing salons, spas, and medspas to scale sustainably — drawn from real-world success stories. From maximizing client lifetime value and boosting referrals to optimizing your service mix and using data to drive smarter decisions, this session will break it down into actionable plays. We’ll also show how Zenoti helps you execute these strategies seamlessly with AI-powered tools, automation, and built-in growth levers across your day-to-day operations.

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02:30 PM - 03:15 PM

Quinault

Pivotal Trends in Marketing: Deconstructing the Overwhelm

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Speakers
Kathleen Turpel, CEO and Creative Director, Imaginal Marketing Group

Every day, you hear about new tools, AI apps, strategies, and trends. It can sometimes feel overwhelming to keep up and figure out where to invest your time and money. In this session, we’ll break down what’s working for salons and spas—and share case studies with real results. You’ll leave this session with an easy-to-follow, actionable to-do list based on what works in our industry, backed by the experiences of hundreds of salons and spas.

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We’ll cover everything from local search techniques that can land you in the coveted Google 3-Pack (and cost little or nothing) to micro-targeted mobile ads that deliver results by attracting new guests. You’ll also explore new strategies in social advertising with measurable goals (not just clicks), learn how to leverage AI to improve your marketing while identifying which AI tools are just hype, and dive into case studies showcasing Zenoti’s built-in marketing tools powered by AI — plus more!

We’ll cover everything from local search techniques that can land you in the coveted Google 3-Pack (and cost little or nothing) to micro-targeted mobile ads that deliver results by attracting new guests. You’ll also explore new strategies in social advertising with measurable goals (not just clicks), learn how to leverage AI to improve your marketing while identifying which AI tools are just hype, and dive into case studies showcasing Zenoti’s built-in marketing tools powered by AI — plus more!

03:15 PM - 03:45 PM

Break

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03:45 PM - 04:30 PM

Elwha A

"Moove" on Up to Excellence with Your Own Purple Cow

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Van Council

Join industry icon Van Council as he dives into the art of exceptional service. This dynamic discussion explores what it takes to create unforgettable customer experiences, ensuring clients return time and time again. From mastering personalized touches to building a culture of excellence within your team, this session is packed with actionable insights and proven strategies that can elevate your business to new heights.  

This session will challenge you to think differently about standing out in a crowded marketplace. Just like a purple cow would capture attention in a field of ordinary cows, delivering remarkable service and creating unforgettable experiences can set your business apart. Learn how to identify what makes your brand unique and leverage it to delight your clients and build lasting loyalty.

Whether you’re a business owner or team leader, this is your opportunity to learn from one of the most respected voices in the industry. Prepare to be inspired, motivated, and equipped with tools to redefine your approach to service.  

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03:45 PM - 04:30 PM

Elwha B

Frictionless Booking, Real Business Impact: The Power of Self-Service

Speaker(s)
Speakers
Sampath Thodupunuri
Aditi Chansoria

Today’s guests expect speed, convenience, and control, and self-service is the key to delivering it. This session explores how you can unlock revenue growth by meeting guests where they are: through Kiosks, the Webstore, the Mobile App, and AI-powered Bots. Learn how each of these channels reduces front-desk burden, increases booking frequency, and creates seamless experiences that drive repeat visits and higher spend. Also, get a preview of what’s next in our self-service innovation pipeline.

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03:45 PM - 04:30 PM

Quinault

Thrive by Design: Create Spaces that Drive Growth

Speaker(s)
Speakers
Jonathan Millet, CEO and Co-Founder, Townhouse
Phil Murray, CEO, Milk + Honey

Your space is more than just a place where customers visit; it’s a reflection of your brand, your values, and your commitment to creating exceptional experiences. Whether you run a trendy salon, a calming spa, a cutting-edge medspa, or a dynamic fitness studio, intentional space design can revolutionize the way your clients experience your business and drive significant growth.

Learn how curated design choices can elevate your space from functional to unforgettable. Understand the importance of planning and aligning every design detail with your brand experience. Discover how lighting, sound, scents, textures, and even taste can play pivotal roles in building customer loyalty and making your business a standout destination. See how thoughtful environment planning has a direct impact on client retention, brand perception, upsell opportunities, and word-of-mouth marketing that sets your business apart.

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04:30 PM - 04:45 PM

Break

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04:45 PM - 05:30 PM

Elwha A

Using Data to Drive Service Excellence

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Louis Philippe Pare, Epiderma
Drew Shaw, Vice President of Finance, OVME
Kimberly Amadon, CEO, Dessange Group North America

What if we told you that your data holds the key to redefining service excellence? Join our expert panel as we explore how businesses can leverage AI to interpret complex data and turn insights into impactful action. Discover how to unlock hidden opportunities, empower your teams, and foster a service-driven culture that stands out in a competitive landscape.

Packed with actionable takeaways, this discussion will show you how to work smarter, not harder, by letting AI handle the heavy lifting, so you can confidently make data-backed decisions that elevate both customer satisfaction and organizational performance.

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04:45 PM - 05:30 PM

Elwha B

Powerful Together: Fueling growth of Aveda Salons with Zenoti

Speaker(s)
Speakers
Sarina Paulson, Owner, Willo & Aveda Purefessor

Discover how our new integrations with Aveda ecosystem help Aveda salons grow and further elevate their signature guest experiences. From seamless Aveda Plus rewards enrolment to integrate booking, inventory, and performance insights, this session reveals how top Aveda salons are driving guest loyalty, boosting retail sales, and elevating team performance through Zenoti.

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04:45 PM - 05:30 PM

Quinault

Scale Smarter: Franchise Secrets for Any Growth Journey

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Speakers
Ryan Hicks, Managing Partner of Franchise Supplier Network
Nicholas Marco, CEO, Marco Region Enterprises and Regional Developer of Hand & Stone - Ohio
Neal Courtney, CEO, Cookie Cutters Haircuts for Kids
Roger Martin, CEO, RockBox Fitness

Whether you're building a single powerhouse location, a regional brand, or dreaming of national expansion; this experienced panel of franchise leaders will reveal the systems, strategies, and mindset it takes to grow—franchise or not. Learn how the best in the business streamline operations, build winning teams, and create scalable guest experiences. Plus, we’ll explore how and when to take the leap into franchising if you're curious about that path. If you're serious about shaping your next stage of growth, don’t miss this session.

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07:00 PM - 10:00 PM

Evening Reception: Chihuly Garden and Glass

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Speakers

Join us for an unforgettable networking evening at Chihuly Garden and Glass, an iconic Seattle venue showcasing the breathtaking work of artist Dale Chihuly. Mingle with industry leaders, enjoy curated cocktails, and connect under a canopy of glass and light.

Highlights include:

  • Deep End winner announcement
  • Golden Hands Award ceremony
  • Cocktails, music, and more
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Afternoon Breakout Sessions

For targeted learning, choose one option per time slot to further explore these themes:  

  1. Accelerate business growth
  2. Artificial Intelligence
  3. Delivering Delight

01:30 PM - 02:15 PM

45 Minutes

Elwha A

Elevating Sales Mastery in Beauty & Wellness: A Roadmap to Growth

Speakers
Speaker(s)
Terri Ross, Terri Ross Consulting; Jennifer Lane, Oasis Face Bar; Kyle Jones, iCRYO; Victor Snyders, Skin Renewal

Dive into the pivotal realm of sales growth with a panel discussion tailored for owners ready to advance their service and product sales, boost client numbers, and enhance retention.

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This engaging session brings together a cadre of seasoned professionals to share proven strategies for setting and achieving realistic sales objectives that align with both individual ambition and the financial health of the business.  

Panelists will cover the art of refining client consultations to maximize sales across services, retail, and gift cards, alongside effective methodologies for tracking and interpreting sales data to gauge performance.  

Additionally, the discussion will offer valuable insights into motivating teams through targeted sales goals and leveraging data-driven coaching techniques. Join us to discover how cultivating sales excellence can not only meet but also exceed customer expectations, thereby fueling both morale and financial robustness.

This engaging session brings together a cadre of seasoned professionals to share proven strategies for setting and achieving realistic sales objectives that align with both individual ambition and the financial health of the business.  

Panelists will cover the art of refining client consultations to maximize sales across services, retail, and gift cards, alongside effective methodologies for tracking and interpreting sales data to gauge performance.  

Additionally, the discussion will offer valuable insights into motivating teams through targeted sales goals and leveraging data-driven coaching techniques. Join us to discover how cultivating sales excellence can not only meet but also exceed customer expectations, thereby fueling both morale and financial robustness.

01:30 PM - 02:15 PM

45 Minutes

Quinault

KPI Wizards: Mastering the Right Metrics Using Benchmarks

Speakers
Speaker(s)
Manish Goomar, Options Medical Weight Loss; Ray Spear, Modern Male Barbershop; Tammi Furce, MGM Resorts International; John Davi, Regis Corporation

Data can be dizzying. Do you know the right levers that will fuel your brand’s growth fastest? Uncover the secrets to identifying and leveraging the most impactful key performance indicators (KPIs) for your business.

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This session will dive deep into the art of using benchmarks to determine strategy and measure success, set realistic goals, and drive continuous improvement. Our expert panelists will share their experiences and strategies for selecting the right KPIs, interpreting data effectively, and applying industry benchmarks to stay ahead of the competition.  

Learn how to align your metrics with business objectives, track progress accurately, and make data-driven decisions that propel growth.  

Whether you're a seasoned executive or new to performance management, this panel will equip you with the knowledge and tools to become a KPI wizard. Join us to master the metrics that matter and transform your business performance.

This session will dive deep into the art of using benchmarks to determine strategy and measure success, set realistic goals, and drive continuous improvement. Our expert panelists will share their experiences and strategies for selecting the right KPIs, interpreting data effectively, and applying industry benchmarks to stay ahead of the competition.  

Learn how to align your metrics with business objectives, track progress accurately, and make data-driven decisions that propel growth.  

Whether you're a seasoned executive or new to performance management, this panel will equip you with the knowledge and tools to become a KPI wizard. Join us to master the metrics that matter and transform your business performance.

01:30 PM - 02:15 PM

45 Minutes

Elwha B

Snap & Shine: Mastering Photo Manager

Speakers
Speaker(s)
Julie Acarregui, PURE Medical Spa; Anthony Moschitto, DermaTouch RN

Before-and-after photos that wow patients and boost conversions – all while saving you time? That's the power of Zenoti Photo Manager. Join our interactive session designed to elevate your clinical photography.

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Our expert panel will lead an insightful presentation, diving deep into advanced Photo Manager features. You'll learn best practices for capturing, comparing, and organizing photos, and discover how to leverage them for impactful patient consultations and captivating social media content.

Witness firsthand how Photo Manager streamlines workflows for both providers and marketing teams. This session caters to everyone, from those new to Photo Manager to seasoned users. We'll equip you to maximize the impact of your before-and-after photos, empowering your practice to truly shine.

Our expert panel will lead an insightful presentation, diving deep into advanced Photo Manager features. You'll learn best practices for capturing, comparing, and organizing photos, and discover how to leverage them for impactful patient consultations and captivating social media content.

Witness firsthand how Photo Manager streamlines workflows for both providers and marketing teams. This session caters to everyone, from those new to Photo Manager to seasoned users. We'll equip you to maximize the impact of your before-and-after photos, empowering your practice to truly shine.

02:15 PM - 02:30 PM

15 Minutes

Break

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02:30 PM - 03:15 PM

45 Minutes

Elwha A

Mastering Financials: Strategies for Prosperity in Salons and Spas

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Speaker(s)
Brittany Slater, OrangeTwist; Felicia Janovich, LIVE Hydration Spa; Allison Adams, Icebox Cryotherapy Studios

This dynamic panel discussion caters to salon and spa owners who aim to solidify their financial groundwork and elevate their business's profitability.

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In this essential conversation, industry experts will unravel the complexities of financial management within the beauty industry. Attendees will gain insights into effective management of profit and loss statements, interpreting the critical messages behind financial figures, and crafting budgets that align with both present realities and future ambitions.  

The panel will also explore setting financial benchmarks to inform sales and marketing strategies, developing comprehensive four-year cash flow forecasts, and adjusting pricing structures to meet overarching financial goals. Join us to transform your financial acumen and position your salon or spa for sustained success.

In this essential conversation, industry experts will unravel the complexities of financial management within the beauty industry. Attendees will gain insights into effective management of profit and loss statements, interpreting the critical messages behind financial figures, and crafting budgets that align with both present realities and future ambitions.  

The panel will also explore setting financial benchmarks to inform sales and marketing strategies, developing comprehensive four-year cash flow forecasts, and adjusting pricing structures to meet overarching financial goals. Join us to transform your financial acumen and position your salon or spa for sustained success.

02:30 PM - 03:15 PM

45 Minutes

Quinault

Where Next? How to Expand – Right

Speakers
Speaker(s)
Timothy Lemieux, Hair Cuttery; Eric Casaburi, Serotonin Anti-Aging & Retro Fitness; Nicole Chiaramonte, Advanced MedAesthetic Partners

Thinking of franchising? What are the critical considerations for choosing new locations and markets, ensuring your franchise growth is both sustainable and profitable? Our panel of experienced franchisors and industry experts will share their proven methods for market analysis, site selection, and scaling operations.

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Learn how to evaluate potential markets, identify prime locations, and avoid common pitfalls in expansion. Discover the importance of adapting your business model to new environments while maintaining brand consistency.  

Whether you're planning your first franchise location or looking to grow your existing network, this panel will provide you with the tools and insights needed to expand successfully and strategically. Join us to learn how to make informed decisions and take your franchise to the next level.

Learn how to evaluate potential markets, identify prime locations, and avoid common pitfalls in expansion. Discover the importance of adapting your business model to new environments while maintaining brand consistency.  

Whether you're planning your first franchise location or looking to grow your existing network, this panel will provide you with the tools and insights needed to expand successfully and strategically. Join us to learn how to make informed decisions and take your franchise to the next level.

02:30 PM - 03:15 PM

45 Minutes

Elwha B

Manager's Success Kit: Streamlining Operations, Mastering Insights, and Driving Growth

Speakers
Speaker(s)
Amber Campbell, Tricoci Salon & Spa; Shalene Smith, Lunatic Fringe Salon; Jennifer Coke, Morgan Ford Spas

As a center manager, juggling staff management, scheduling, marketing, inventory, rooms, equipment, and financials can be overwhelming. Join us for a session where we present the Manager's Success Kit, designed to equip you with the essential knowledge and strategies to make your center more successful and efficient.

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In this workshop, our expert panel will demonstrate how to streamline center operations, acquire new guests, ensure a seamless guest experience, attract and retain top talent, and stay on top of metrics to get a comprehensive view of your business performance, ultimately driving your center's success.

Don't miss this opportunity to optimize your center for maximum efficiency and profitability.

In this workshop, our expert panel will demonstrate how to streamline center operations, acquire new guests, ensure a seamless guest experience, attract and retain top talent, and stay on top of metrics to get a comprehensive view of your business performance, ultimately driving your center's success.

Don't miss this opportunity to optimize your center for maximum efficiency and profitability.

03:15 PM - 03:45 PM

30 Minutes

Break & Refreshments

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03:45 PM - 04:30 PM

45 Minutes

Elwha A

Transforming Talent Acquisition: Strategies for Success

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Speaker(s)
Lauren Vesler & Manda Mason, The W Nail Bar; Aaron Meyers, Hammer & Nails

This engaging panel discussion is for beauty and wellness business owners and managers who aspire to revolutionize their recruitment process and attract highly skilled professionals.

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This insightful conversation features industry veterans who have mastered the art of recruitment, from refining hiring processes to implementing effective one-on-one recruitment strategies. Learn from their experiences as they share actionable tips on overcoming recruitment challenges, enhancing your business's appeal to experienced talent, and employing innovative approaches to meet your staffing needs.  

Equip yourself with the knowledge to not only navigate the complexities of talent acquisition but to thrive in today's competitive beauty and wellness industry.

This insightful conversation features industry veterans who have mastered the art of recruitment, from refining hiring processes to implementing effective one-on-one recruitment strategies. Learn from their experiences as they share actionable tips on overcoming recruitment challenges, enhancing your business's appeal to experienced talent, and employing innovative approaches to meet your staffing needs.  

Equip yourself with the knowledge to not only navigate the complexities of talent acquisition but to thrive in today's competitive beauty and wellness industry.

03:45 PM - 04:30 PM

45 Minutes

Quinault

Using Growth Features for Success

Speakers
Speaker(s)
Troy Rinehardt, Men's Hair Co.; Justin Lehman, Jean Madeline Inc.; Lance Keeney, Boss Gal Beauty Bar

How do brands achieve “top-performer” status, with growth, topping the 30,000 brands on Zenoti? These industry leaders will share their firsthand experiences, strategies, and insights on how they leveraged our comprehensive toolset to drive remarkable business expansion.

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Learn about the innovative ways they've utilized features such as advanced analytics, automated marketing, and appointment scheduling to enhance efficiency, boost customer engagement, and increase profitability.  

This session is a unique opportunity to gain practical tips and actionable strategies from those who have mastered the art of growth. Whether you're looking to scale your business or optimize your operations, our growth gurus will offer insider tips you’ll find invaluable. Don’t miss out on this chance to learn from the best!

Learn about the innovative ways they've utilized features such as advanced analytics, automated marketing, and appointment scheduling to enhance efficiency, boost customer engagement, and increase profitability.  

This session is a unique opportunity to gain practical tips and actionable strategies from those who have mastered the art of growth. Whether you're looking to scale your business or optimize your operations, our growth gurus will offer insider tips you’ll find invaluable. Don’t miss out on this chance to learn from the best!

03:45 PM - 04:30 PM

45 Minutes

Elwha B

myZen: Empower Your Providers and Turbocharge Your Business Growth

Speakers
Speaker(s)
Lester Terry, Crisp Cuts Styles & Barbershop; Catherine Larouche, Fuzz Wax Bar; AnneMarie Krainich, Ottalaus Salon

Join this session where our expert panel will give you a live demo of myZen, the industry’s first mobile app built exclusively to elevate providers' lives.

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Learn how hundreds of businesses have turned 50,000+ providers into super providers by granting them enhanced control over appointments, earnings, and performance – all in one app.

Whether you are planning to improve operations or guest satisfaction, this workshop will demonstrate how myZen streamlines tasks, boosts productivity, and empowers providers to perform at their best. Discover how myZen helps your providers manage appointments effortlessly, create exceptional guest experiences, earn higher tips, and unlock their potential to drive business growth.

Learn how hundreds of businesses have turned 50,000+ providers into super providers by granting them enhanced control over appointments, earnings, and performance – all in one app.

Whether you are planning to improve operations or guest satisfaction, this workshop will demonstrate how myZen streamlines tasks, boosts productivity, and empowers providers to perform at their best. Discover how myZen helps your providers manage appointments effortlessly, create exceptional guest experiences, earn higher tips, and unlock their potential to drive business growth.

04:30 PM - 04:45 PM

15 Minutes

Break

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04:45 PM - 05:30 PM

45 Minutes

Elwha A

Social Media Mastery: Crafting 5-Star Marketing Strategies

Speakers
Speaker(s)
Adam Arnette, Removery; Jonathan Millet, Townhouse; Samael Tejada - Liquivida

In today’s digital age, a powerful social media presence is crucial for achieving business success. Join our panel of social media marketing experts and industry leaders as they delve into the art of creating five-star social media campaigns.

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This engaging discussion will cover best practices for content creation, audience engagement, and leveraging various platforms to boost your brand’s visibility and reputation. Additionally, we will explore strategic pivots a brand can make, such as user-generated campaigns, partnerships with influencers, contests and giveaways, and collaborations with non-profit organizations. Learn how to utilize analytics for strategic decision-making, implement innovative advertising techniques, and foster authentic connections with your audience.

Whether you're a seasoned marketer or just starting out, this panel will provide you with the tools and insights needed to elevate your social media marketing efforts and drive significant business growth. Don’t miss this opportunity to master the social media game and turn your followers into loyal customers.

This engaging discussion will cover best practices for content creation, audience engagement, and leveraging various platforms to boost your brand’s visibility and reputation. Additionally, we will explore strategic pivots a brand can make, such as user-generated campaigns, partnerships with influencers, contests and giveaways, and collaborations with non-profit organizations. Learn how to utilize analytics for strategic decision-making, implement innovative advertising techniques, and foster authentic connections with your audience.

Whether you're a seasoned marketer or just starting out, this panel will provide you with the tools and insights needed to elevate your social media marketing efforts and drive significant business growth. Don’t miss this opportunity to master the social media game and turn your followers into loyal customers.

04:45 PM - 05:30 PM

45 Minutes

Elwha B

Sneak Peek: NEW P&L Benchmark Study by Qnity

Speakers
Speaker(s)
Tom Kuhn, Qnity; Susan Haise, Edgeless Beauty Group

Get an exclusive first look at groundbreaking findings from the new profit-and-loss study by Qnity, the leading authority on financial success in the professional beauty industry.

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Dive into powerful data-driven P&L benchmarks, uncover insights from past studies on multi-location success, and explore actionable strategies for boosting profitability. If you're passionate about driving your business forward with clear financial metrics, this is a session you won’t want to miss!

Dive into powerful data-driven P&L benchmarks, uncover insights from past studies on multi-location success, and explore actionable strategies for boosting profitability. If you're passionate about driving your business forward with clear financial metrics, this is a session you won’t want to miss!

04:45 PM - 05:30 PM

45 Minutes

Quinault

The Franchise Phenomenon: Your Growth Multiplier

Speakers
Speaker(s)
David Crisalli, former CEO of Massage Envy; Jeff Wolf, Quarles & Brady LLP

Discover the secrets behind successful franchise expansion in this panel discussion.

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Our panelists will provide invaluable insights into setting up your Franchise Disclosure Document (FDD), safeguarding your brand, and effectively managing franchisees. We’ll share best practices and strategies to navigate the complexities of franchising.  

Whether you're considering franchising your business or looking to optimize your existing franchise operations, this panel will equip you with the knowledge and tools to multiply your growth and achieve franchising success.

Our panelists will provide invaluable insights into setting up your Franchise Disclosure Document (FDD), safeguarding your brand, and effectively managing franchisees. We’ll share best practices and strategies to navigate the complexities of franchising.  

Whether you're considering franchising your business or looking to optimize your existing franchise operations, this panel will equip you with the knowledge and tools to multiply your growth and achieve franchising success.

07:30 PM - 10:30 PM

3 Hours

Party On at Hakkasan

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Day 2 | Tuesday, September 16

Make the most of a final day packed with dynamic sessions and expert guidance from leaders in the artificial intelligence space. Learn why AI is key to transforming your business and supercharging growth, and how Zenoti innovations can help you do both.

08:30 AM - 09:00 AM

Gratitude Revealed: Discovering Wonder and Awe

Speakers
Speaker(s)
Louie Schwartzberg

Step into a space of awe, reverence, and wonder with visionary filmmaker Louie Schwartzberg as he takes you on a breathtaking visual and emotional journey about the profound power of gratitude. Known for his stunning time-lapse cinematography, Louie invites us to slow down and truly observe the beauty of nature's wisdom surrounding us — from a single drop of dew on a petal to the awe-inspiring rising of the sun.

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9:00 AM - 9:30 AM

The Future of Customer Connections: Drive Bookings and Loyalty with Smart Communication

Speakers
Speaker(s)
Andy O'Dower, Vice President, Product Management, Twilio

Step into the future of beauty and wellness engagement with Twilio as your guide. In a rapidly changing world, the salons, spas, medspas and fitness studios that thrive are those who turn every client touchpoint into an experience—and every experience into revenue. Discover how forward-thinking businesses are transforming everyday communications into powerful growth engines, standing out from the competition with branded calling, omnichannel messaging, and advanced SMS/RCS campaigns that make it easier than ever for clients to book—and keep—appointments.

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But why stop at the surface? Dive into the next generation of engagement with AI-powered virtual receptionists that never clock out, replacing outdated IVR systems with seamless, human-like conversations at any hour. Imagine a front desk that never sleeps, staff freed from routine follow-ups, and customer journeys that feel effortless—because your technology is working smarter, not just harder.

Let us show you how to turn operational efficiency into your competitive advantage, leveraging digital tools that save time and money while creating memorable experiences your clients can’t get anywhere else. Walk away with actionable strategies to delight clients, optimize your business, and ensure every interaction drives real results. The future of customer connection is already here—are you ready to answer the call?

But why stop at the surface? Dive into the next generation of engagement with AI-powered virtual receptionists that never clock out, replacing outdated IVR systems with seamless, human-like conversations at any hour. Imagine a front desk that never sleeps, staff freed from routine follow-ups, and customer journeys that feel effortless—because your technology is working smarter, not just harder.

Let us show you how to turn operational efficiency into your competitive advantage, leveraging digital tools that save time and money while creating memorable experiences your clients can’t get anywhere else. Walk away with actionable strategies to delight clients, optimize your business, and ensure every interaction drives real results. The future of customer connection is already here—are you ready to answer the call?

But why stop at the surface? Dive into the next generation of engagement with AI-powered virtual receptionists that never clock out, replacing outdated IVR systems with seamless, human-like conversations at any hour. Imagine a front desk that never sleeps, staff freed from routine follow-ups, and customer journeys that feel effortless—because your technology is working smarter, not just harder.

Let us show you how to turn operational efficiency into your competitive advantage, leveraging digital tools that save time and money while creating memorable experiences your clients can’t get anywhere else. Walk away with actionable strategies to delight clients, optimize your business, and ensure every interaction drives real results. The future of customer connection is already here—are you ready to answer the call?

09:30 AM - 10:30 AM

Zenoti Goes Beyond: AI Business Boosters

Speakers
Speaker(s)
Neal Singh, President & Chief Operating Officer, Zenoti
Anand Arvind, Chief Product Officer, Zenoti
Dheeraj Koneru, Co-Founder, Zenoti

Discover the future of AI-driven innovation with Zenoti! Join Neal, Anand, and Dheeraj as they unveil groundbreaking advancements designed to elevate your business.

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This power-packed session will spotlight Zenoti’s latest innovations, including AI-driven marketing and lead generation tools to supercharge customer acquisition. Experience next-level customer loyalty with the evolution of Hyperconnect and explore AI-powered interactions like our voice receptionist and intelligent bot demo, designed to improve efficiency and streamline operations. Plus, get an exclusive glimpse into our groundbreaking "AI is the new UI" initiatives, redefining user experience and transforming workflows to deliver measurable results for your business.

Stay ahead of the curve with exclusive insights into what’s next for Zenoti—and don’t miss this chance to harness the power of AI to unlock your business’s full potential.

This power-packed session will spotlight Zenoti’s latest innovations, including AI-driven marketing and lead generation tools to supercharge customer acquisition. Experience next-level customer loyalty with the evolution of Hyperconnect and explore AI-powered interactions like our voice receptionist and intelligent bot demo, designed to improve efficiency and streamline operations. Plus, get an exclusive glimpse into our groundbreaking "AI is the new UI" initiatives, redefining user experience and transforming workflows to deliver measurable results for your business.

Stay ahead of the curve with exclusive insights into what’s next for Zenoti—and don’t miss this chance to harness the power of AI to unlock your business’s full potential.

This power-packed session will spotlight Zenoti’s latest innovations, including AI-driven marketing and lead generation tools to supercharge customer acquisition. Experience next-level customer loyalty with the evolution of Hyperconnect and explore AI-powered interactions like our voice receptionist and intelligent bot demo, designed to improve efficiency and streamline operations. Plus, get an exclusive glimpse into our groundbreaking "AI is the new UI" initiatives, redefining user experience and transforming workflows to deliver measurable results for your business.

Stay ahead of the curve with exclusive insights into what’s next for Zenoti—and don’t miss this chance to harness the power of AI to unlock your business’s full potential.

10:45 AM - 11:35 AM

Achieving GrAItness – How AI Adopters are Crushing Goals

Speakers
Speaker(s)
Shalene Smith, COO, Lunatic Fringe Salon
Brian Taniyama, Director of IT and Operations, Skin Laundry
Beth Alden, Franchise Business Coach, Foxy Box HQ

Join a dynamic panel of trailblazing businesses who have harnessed the power of AI to achieve remarkable success. "Achieving GrAItness" showcases real-world stories of innovation, efficiency, and growth made possible through AI adoption.

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Hear from industry leaders as they share actionable insights into integrating AI technologies to transform operations, enhance customer experiences, and unlock new opportunities. This engaging session is your chance to learn from those who’ve done it and uncover strategies to harness AI's full potential for your brand. Don't miss this opportunity to explore what’s possible as you chart your path toward AI-powered greatness.

Hear from industry leaders as they share actionable insights into integrating AI technologies to transform operations, enhance customer experiences, and unlock new opportunities. This engaging session is your chance to learn from those who’ve done it and uncover strategies to harness AI's full potential for your brand. Don't miss this opportunity to explore what’s possible as you chart your path toward AI-powered greatness.

Hear from industry leaders as they share actionable insights into integrating AI technologies to transform operations, enhance customer experiences, and unlock new opportunities. This engaging session is your chance to learn from those who’ve done it and uncover strategies to harness AI's full potential for your brand. Don't miss this opportunity to explore what’s possible as you chart your path toward AI-powered greatness.

11:35 AM - 12:05 PM

Alexa & Zenoti: AI-Powered Growth That Brings Customers to Your Door

Speakers
Speaker(s)
Emerson Sklar, Chief Evangelist, Amazon Alexa

Explore the transformative power of Zenoti and Amazon Alexa in creating intelligent, voice-first experiences that drive bookings, boost in-store traffic, and redefine how businesses connect with their guests.

Dive into the future of customer engagement with Zenoti and Amazon Alexa - and how you can leverage the future tech. Learn how voice-driven, conversational AI is reshaping the way businesses attract and retain guests—offering seamless, multi-tasking capabilities across devices, personalized interactions, and effortless booking experiences. Discover the innovations that are changing the game, making customer engagement and bookings smarter, faster, and more human.

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12:15 PM - 01:15 PM

Lunch

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01:15 PM - 02:00 PM

Elwha A

Lessons from the Club: What you can learn from fitness membership strategies

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Speaker(s)
Cher Harris, President of the Club Division, The Houstonian Hotel, Club and Spa

Ever wondered what makes fitness memberships so successful? Join us as we unlock lessons from the fitness industry, where memberships have been mastered for decades. Discover proven strategies and best practices that salons, spas, and medical spas can adapt to drive loyalty and recurring revenue. Learn how to innovate, enhance customer engagement, and grow your business by adopting time-tested principles from the fitness world.

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01:15 PM - 02:00 PM

Elwha B

AI at the Front Desk: Never Miss a Call, Booking, or Opportunity

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Speaker(s)

Zenoti's AI Receptionist turns missed calls into booked appointments with intelligent, 24/7 call handling. Experience how conversational AI manages bookings, answers FAQs, and frees up your front desk staff — all while delivering a seamless, branded client experience.

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01:15 PM - 02:00 PM

Quinault

The Future of Retail: Redefining Success for Your Business

Speakers
Speaker(s)
Virginia Meyer, Co-founder of FOURTEENJAY Salon, Dean of Aveda Business College
Shelley Barnes, VP, International Sales, Ultraceuticals
Bertrand Fontaine, President, Salon Centric

In an ever-evolving retail landscape dominated by e-commerce giants like Amazon and specialty retailers, how can brick-and-mortar businesses not only survive but thrive? This dynamic 45-minute panel explores innovative strategies to help salon owners and managers compete in an increasingly digital marketplace while driving transactions and building customer loyalty. With insights tailored for beauty and wellness business owners, this session provides actionable takeaways to future-proof your business. Join industry leaders from Aveda, Salon Centric, and Ultraceuticals, as they share their expertise on navigating the challenges and opportunities of modern retail.

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02:00 PM - 02:15 PM

Break

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02:15 PM - 03:00 PM

Elwha A

4 Walls, Infinite Possibilities: Maximizing Growth Without Expanding Space

Speakers
Speaker(s)
Angelo Castello, CEO, FACEGYM
Jamie DeMarco, VP of Salon and Spa Operations, Gene Juarez Salons & Spas
Samael Tejada, CEO & Founder, Liquivida

What if you could boost revenue without adding a single square foot to your business? Join our expert panel as we explore how salons, spas, medspas, and fitness businesses are redefining growth within the same four walls. Discover actionable strategies that maintain exceptional guest experiences while driving profitability. Whether it’s through smarter scheduling, innovative services, or optimized operations, this session will leave you inspired to unlock the full potential of your current space.

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02:15 PM - 03:00 PM

Elwha B

Smarter Marketing & Lead Management with AI

Speakers
Speaker(s)
Sunayana Reddy
Balakrishnan Narayanan

See how Zenoti is evolving marketing and lead management with AI, intelligent automation, and vertical-specific tools designed for beauty and wellness. From capturing and nurturing leads to running personalized campaigns, learn how our platform turns interest into bookings. Discover a seamless, end-to-end journey that helps you engage clients, grow revenue, and never miss an opportunity.

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02:15 PM - 03:00 PM

Quinault

Turning Your Reception Desk in to a Conversion Powerhouse

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Speaker(s)
Terri Ross, Founder and CEO, Terri Ross Consulting

What's the difference between "good" and "great"? Empower Your Front Desk Team: Arm your front desk with the essential skills to seamlessly convert callers into engaged, paying clients, driving more appointments and revenue. The aesthetics client is smart, savvy, educated, and has a lot of choices when choosing one practice over another. To make sure they choose yours, Terri developed a comprehensive, strategic sales training program combining her wealth of experience managing and training peak performance front desk and sales teams with her real-world, proven, strategic model (that has grown plastic surgery and medspas up to 2800 percent)!

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Afternoon Breakout Sessions - Day 2

As you did yesterday, choose one option per time slot to further explore these themes:

  1. Accelerate business growth
  2. Engage and inspire staff
  3. Exceed client expectations
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01:30 PM - 02:15 PM

45 Minutes

Room 352

Deepening Customer Connections: Q&A with The Ritz

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Speaker(s)
John M. Cashion, Senior Practice Director & Head of Global Delivery, The Ritz-Carlton Leadership Center

Head to The Catalyst Lounge to join John Cashion for a Q&A session designed to dive deeper into your questions around creating brand-differentiating service. Make the most of his time with us in this ask-me-anything session – and build stronger connections with your customers.

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01:30 PM - 02:15 PM

45 Minutes

Elwha A

Customer Journey Mapping Workshop

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Speaker(s)
Isabel Steward, Douglas J Aveda Institutes & Salons; Jo Kelton, Removery; Ryan Rose, VIO Med Spa

Iconic brands know how to make their customers feel valued. This session is designed to guide you through the process of creating detailed and insightful customer journey maps that highlight every touchpoint and interaction your customers have with your brand.

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Our expert facilitators will lead you through practical exercises to identify customer needs, pain points, and moments of delight. You'll learn how to visualize the customer journey from initial awareness to post-purchase engagement, uncovering opportunities to enhance satisfaction and loyalty.  

Whether you're a marketer, owner, or customer experience professional, this workshop will provide you with the tools and techniques to better understand and improve your customers' journeys.

Our expert facilitators will lead you through practical exercises to identify customer needs, pain points, and moments of delight. You'll learn how to visualize the customer journey from initial awareness to post-purchase engagement, uncovering opportunities to enhance satisfaction and loyalty.  

Whether you're a marketer, owner, or customer experience professional, this workshop will provide you with the tools and techniques to better understand and improve your customers' journeys.

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01:30 PM - 02:15 PM

45 Minutes

Quinault

Leading with Excellence: Navigating Salon Management and Succession

Speakers
Speaker(s)
Lucas Council, Van Michael Salons; Jamie DeMarco, Gene Juarez Salons & Spas; Angelo Khoshaba, Regal Grooming Lounge; Don Lovell, The Barbers

Seasoned salon leaders share their insights and experiences on cultivating effective leadership within the beauty industry.

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This discussion is a must-attend for salon owners and managers grappling with leadership development, facing unique leadership challenges, and seeking to establish robust succession planning.  

Our panel of experts will delve into successful coaching methodologies, strategies for overcoming leadership obstacles, and the importance of creating a sustainable succession plan. Discover how to empower your leaders, ensure the growth and longevity of your salon, and create a legacy of strong leadership.

This discussion is a must-attend for salon owners and managers grappling with leadership development, facing unique leadership challenges, and seeking to establish robust succession planning.  

Our panel of experts will delve into successful coaching methodologies, strategies for overcoming leadership obstacles, and the importance of creating a sustainable succession plan. Discover how to empower your leaders, ensure the growth and longevity of your salon, and create a legacy of strong leadership.

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01:30 PM - 02:15 PM

45 Minutes

Elwha B

How HyperConnect is Changing Your Relationship with Your Customers

Speakers
Speaker(s)
Macee Storer, Skin Laundry; Ju Tenuta, Regal Grooming; Lance Keeney, Boss Gal Beauty Bar

Join this interactive session to understand how AI-powered HyperConnect transforms the way you engage with your customers.

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Zenoti now incorporates HyperConnect, harnessing the power of AI to completely change the way you interact and engage with your customers. With an AI-powered phone that is deeply integrated into Zenoti, you can answer every customer call immediately and monitor each customer conversation with ease – this session will show you how.

Further, stay on top of your customer satisfaction scores as HyperConnect also sends you an alert anytime a conversation goes less than perfectly, letting you keep a constant eye on the quality of your service. Ultimately, it makes your front desk more efficient, and at a lower cost.

Zenoti now incorporates HyperConnect, harnessing the power of AI to completely change the way you interact and engage with your customers. With an AI-powered phone that is deeply integrated into Zenoti, you can answer every customer call immediately and monitor each customer conversation with ease – this session will show you how.

Further, stay on top of your customer satisfaction scores as HyperConnect also sends you an alert anytime a conversation goes less than perfectly, letting you keep a constant eye on the quality of your service. Ultimately, it makes your front desk more efficient, and at a lower cost.

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02:15 PM - 02:30 PM

15 Minutes

Break

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02:30 PM - 03:15 PM

45 Minutes

Elwha A

Delight and Multiply: Using Customer Satisfaction to Grow Your Base

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Speaker(s)
Dr. Sarah Allen, Skin Clique; Ben Crosbie, The DRIPBaR

Join industry experts who will unravel the secrets to leveraging customer satisfaction as a catalyst for exponential growth.

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In this session, our panelists will share their strategies and success stories on how to exceed customer expectations, foster loyalty, and turn satisfied customers into brand ambassadors. Discover innovative approaches to measuring and improving customer satisfaction, from gathering feedback to implementing actionable insights. Learn how to create memorable experiences that resonate with your audience and inspire them to spread the word about your brand.  

Unlock the power of customer satisfaction to fuel sustainable growth for your business.

In this session, our panelists will share their strategies and success stories on how to exceed customer expectations, foster loyalty, and turn satisfied customers into brand ambassadors. Discover innovative approaches to measuring and improving customer satisfaction, from gathering feedback to implementing actionable insights. Learn how to create memorable experiences that resonate with your audience and inspire them to spread the word about your brand.  

Unlock the power of customer satisfaction to fuel sustainable growth for your business.

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02:30 PM - 03:15 PM

45 Minutes

Elwha B

How Zeenie Helps You Get Things Done Faster

Speakers
Speaker(s)
Nicole Acosta, VIO Med Spa; Beth Alden, Foxy Box; Ryan Martin, Hand & Stone Massage and Facial Spa

Zeenie, an AI-powered assistant, is built to help brands harness the full power of Zenoti. With a panel from successful brands, learn what's next for Zeenie, and how it's helping them uncover hidden business insights, create great communication, and even get front desk tasks done faster.

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02:30 PM - 03:15 PM

45 Minutes

Quinault

Award-Winner Tell-All: Secrets You Can Use to Drive Success

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Speaker(s)
Moderators: Lexi Miles, WAXON Laser+ Wax Bar; Amanda Hopper, St. George Med Spa. Award winners: Maxwell Snow, Van Michael Salons; Alisha Shuweb, It's a Secret Med Spa; Billy Craig, Modern Male Barbershop

You’ll see them onstage at Hakkasan Monday night: They’re the winners of our international awards for the top salon, spa, and medical spa talent. During this tell-all, owners and managers can learn what makes top talent tick.

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Get tips on how to motivate the best of the best, including what they’re looking for on the floor, up the ladder, in your culture, and from their leaders.  

Learn how to cultivate a team that consistently delivers five-star service and outstanding results. This discussion will equip you with the tools to build a dedicated and high-performing workforce. Don’t miss this opportunity to learn from the best and elevate your business to new heights through exceptional talent management.

Get tips on how to motivate the best of the best, including what they’re looking for on the floor, up the ladder, in your culture, and from their leaders.  

Learn how to cultivate a team that consistently delivers five-star service and outstanding results. This discussion will equip you with the tools to build a dedicated and high-performing workforce. Don’t miss this opportunity to learn from the best and elevate your business to new heights through exceptional talent management.

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03:15 PM - 03:45 PM

30 Minutes

Break & Refreshments

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03:45 PM - 04:30 PM

45 Minutes

Elwha A

Practical AI: Using Tomorrow's Technology, Today

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Namrata Gupta, Face Haus; Ryan Abud, Tricoci Salon & Spa; Adel Farhat, Wesfarmers Health

How are forward-thinking businesses harnessing the power of artificial intelligence to accelerate growth and drive innovation? Our panel consists of industry pioneers and AI experts, who will share real-world examples and practical insights into implementing AI solutions for tangible results.

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03:45 PM - 04:30 PM

45 Minutes

Quinault

Innovating Beauty: Creative Trendsetting in Salons

Speakers
Speaker(s)
Rochelle Peetoom, Rob Peetoom; Jereme Bokitch, HedKandi; John Carreiro, Carreiro Salon

Join us for an insightful panel discussion on the latest trends and innovations transforming the salon industry.

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This dynamic session will bring together top industry experts to explore how creative trendsetting is redefining beauty services. Discover the cutting-edge of trends that are shaping the future of salons. Learn how to stay ahead of the curve, attract a diverse clientele, and create a unique brand identity that sets your salon apart. This discussion will provide valuable insights and inspiration to elevate your salon business. Don't miss out on this opportunity to gain a competitive edge in the ever-evolving world of beauty and wellness.

This dynamic session will bring together top industry experts to explore how creative trendsetting is redefining beauty services. Discover the cutting-edge of trends that are shaping the future of salons. Learn how to stay ahead of the curve, attract a diverse clientele, and create a unique brand identity that sets your salon apart. This discussion will provide valuable insights and inspiration to elevate your salon business. Don't miss out on this opportunity to gain a competitive edge in the ever-evolving world of beauty and wellness.

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03:45 PM - 04:30 PM

45 Minutes

Elwha B

Marketing Strategies for Effective Businesses

Speakers
Speaker(s)
Jenny Abraham, Face to Face Spa; Kyla Dufresne, Foxy Box

Frustrated with generic marketing that results in low conversion rates and empty chairs? Join industry experts to learn how Zenoti Advanced Marketing has helped many customers achieve a 10X ROI in marketing.

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Discover a powerful combination of AI software and a dedicated managed services team that can save you time and grow your revenue with personalized marketing campaigns.

Whether you want to boost guest retention or upgrade your marketing game, this workshop will show you how personalized campaigns and seamless integration with your appointment book can enhance guest retention and optimize slow days. Learn to target lean periods with AI-powered promotions, select the right audience with data-driven insights, and engage guests with contextual messages. Don’t miss this chance to gain a competitive edge and boost your revenue in today’s dynamic market.

Discover a powerful combination of AI software and a dedicated managed services team that can save you time and grow your revenue with personalized marketing campaigns.

Whether you want to boost guest retention or upgrade your marketing game, this workshop will show you how personalized campaigns and seamless integration with your appointment book can enhance guest retention and optimize slow days. Learn to target lean periods with AI-powered promotions, select the right audience with data-driven insights, and engage guests with contextual messages. Don’t miss this chance to gain a competitive edge and boost your revenue in today’s dynamic market.

Get your Zenoti questions answered at Innergize 2025

Growth Clinic – How to get the most out of Zenoti

Appointment length: 45 minutes

A Growth Clinic appointment is a consulting session with a Zenoti expert who dives deep into platform usage, analyzes specific scenarios, and presents personalized solutions. Zenoti-powered businesses get key insights into using the platform to maximize revenue.

In tailored sessions, Growth Clinic participants learn which Zenoti features to activate and add-ons to implement.

Cost: Free for Innergize attendees
How to book: Grab Your Innergize Tickets and Pre-Book Your Growth Consultation Slot
Book your consultation now

Tailored Add-On Sessions – Explore Zenoti’s Most Powerful Features

Appointment length: 20 minutes

Short, focused sessions designed to help you discover and adopt Zenoti’s latest tools — from HyperConnect and Advanced Marketing to Zeenie, Photo Manager, ePrescription, and more.

In these tailored sessions, Zenoti experts help identify the right features for your business goals, walk you through implementation steps, and show you how to measure results for maximum impact.

Add-ons include: HyperConnect + AI Receptionist, Zeenie, Advanced Marketing, Photo Manager, ePrescription, Virtual Appointments by Zoom, EzConnect (SMS, MMS, WhatsApp & Meta), Financial Integrations (QuickBooks, NetSuite, Xero, Sage), and Advanced Reporting & Business Intelligence.

Cost: Free for Innergize attendees
How to book: Reserve your 20-minute slot in advance to secure your spot.
Book your consultation now

Welcome to the Zeenius Bar – Your personal Zenoti guide

A hub for Zenoti users, the Zeenius Bar helps them solve problems and unlock new potential.

The Zeenius Bar provides 1-on-1 time with Zenoti experts who stand ready to explain software features, answer questions, assist with minor configurations, and more. Live demonstrations and sneak peeks at the latest updates are available.

Participants get useful information and solutions they can apply right away.

Cost: Free for Innergize attendees
How to book: You can pre-book your Zeenius Bar consultation now or reserve your slot onsite during the event.
Book your consultation now

Get early access to the
Beauty and Wellness Summit

Register Now