Florence Gaven Rossavik is the co-founder and CEO of Fuzz, where she’s reshaping the personal care experience with bold vision and heart. Originally from France, Florence has always been inspired by the effortless elegance of natural French beauty. Her entrepreneurial spirit emerged early—at just 13, she began selling posters bought in bulk to friends. A natural risk-taker, Florence has spent her life embracing new adventures, living in multiple countries and gaining perspective through a range of careers—from advertising to filmmaking to entrepreneurship and franchising. These diverse experiences have shaped her problem-solving mindset and distinctive leadership style.

As co-founder and CEO of Fuzz, Florence leads the brand’s growth and innovation while staying true to its mission of redefining the hair removal experience. With a keen eye for strategy and a deep commitment to inclusivity and excellence, she continues to push boundaries, ensuring Fuzz remains an industry leader.

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