Liz Allison is the CEO of Tricoci Salon & Spa, a leader in the beauty and self-care industry, where she drives innovation, brand growth, and exceptional client experiences. With a strong background in consumer brands and digital transformation, Liz brings a strategic vision that blends modern beauty trends with Tricoci’s legacy of excellence. Her leadership is focused on elevating the brand’s services, expanding its reach, and delivering cutting-edge beauty solutions to today’s consumers. 

Before joining Tricoci, Liz built an impressive career in brand strategy, marketing, and executive leadership, holding key roles such as President of Milan Laser Hair Removal, Chief Transformation Officer for the Neiman Marcus Group, and Senior Vice President with JCP.com and Sephora.  She has a proven track record of driving business growth through digital innovation, customer-centric strategies, and operational excellence. Her ability to merge technology with personalized service has positioned her as a leader in the evolving beauty space. 

A passionate advocate for empowering teams and fostering a culture of creativity, Liz is committed to redefining beauty and wellness experiences. Under her leadership, Tricoci continues to set new industry standards while honoring its heritage of artistry and expertise.