What happens when two seasoned professionals in the world of luxury beauty unite to create their dream salon? A haven of style and wellness where beauty professionals are nurtured and rewarded—and where making guests feel as good as they look is paramount.

Co-founders Luca Boccia brought his skills and insights as a beauty industry leader, educator, mentor, and master stylist to his own Pyure Salons in Coconut Creek, Boynton Beach and Wellington. His goal was to create a hotspot for talented and passionate stylists to continually hone their skills, and to introduce an extraordinary salon ambience to their guests—one in which every service felt like a spa experience. Stylists call themselves “squad of dreamers, day-makers, stylists, and leaders,” with Luca crafting inspirational experiences for his guests and team alike. 

In May 2025, Luca was recognized by Aveda with a Lifetime Achievement Award. His vision and work for both AVEDA and PYURE has not only elevated the salon experience for guests but has also helped business owners and stylists all over the country. Luca serves as a Purefessor at AVEDA Business College, and his stylists were selected to be a show team at Aveda Congress.

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