Shalene Smith is the Chief Operating Officer of Lunatic Fringe Salons, bringing 20 years of experience in the beauty industry. A passionate advocate for operational excellence, Shalene thrives on building systems that foster consistency, elevate guest experience, and empower teams to perform at their highest level. She works closely with their 9 salons, ensuring teams feel supported, aligned, and set up for success. Her leadership is grounded in the salon’s core values of discipline, excellence, a growth mindset, team culture, and continuous education.

Shalene is driven by a genuine love for the industry and a belief that great culture and structure create space for creativity and success. She is committed to pushing the industry forward—one thoughtful system and meaningful relationship at a time.

When she is not streamlining operations, Shalene loves playing board games and reading books with her husband and two kids. She is the ultimate plant lover and finds morning joy with a cup of coffee and her hands in the dirt. 

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