Sheldon McBee is the Executive Director of Universal Athletic Club, one of the premier health clubs in the United States. With over 25 years of experience in fitness leadership, Sheldon has overseen personal training, membership sales, group fitness, wellness services, and digital transformation initiatives. He has led large-scale CRM integrations, revenue growth strategies, and operational restructuring across departments. A former international presenter for Les Mills and a frequent panelist and contributor in the industry, Sheldon is passionate about leveraging software and behavioral systems to drive performance, retention, and member experience at scale.

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