Shelley Barnes is Vice President of International Sales at Ultraceuticals, a leading Australian cosmeceutical skincare brand renowned for its science-backed formulas that deliver real, visible results. Based in Sydney, Australia, Shelley brings over 25 years of global experience in professional skincare, sales, education, and retail. A seasoned educator and passionate leader, she is dedicated to helping salons, spas, clinics, and retail partners build sustainable, high-performing businesses. Shelley has led successful market expansion, retail channel development, and distributor strategies across the USA, Europe, Asia, and Australia and New Zealand, transforming underperforming regions into thriving territories. Known for her hands-on approach, she combines strategic thinking with education-led programs to inspire growth, elevate partner capabilities, and drive commercial success.