Troy Richardson is the Vice President of Revenue at City Fitness in Philadelphia, where he oversees marketing, sales, corporate partnerships, personal training, and growth strategy for eight locations serving more than 24,000 members. A fitness industry veteran since 2006, beginning his career as a sales consultant and personal trainer, his experiences have shaped his ability to connect with teams at every level and understand the member journey from the ground up.

His career spans both coasts, as the former VP of Fitness Services at Gold’s Gym SoCal, helping one of the most successful fitness groups in Southern California, where he played a pivotal role in scaling their Fitness Department and building high-performing Fitness and Group Exercise teams. This background gave him a deep understanding of how to balance acquisition with long-term retention — a philosophy that has carried into his leadership at City Fitness.

Known for his energy and people-first approach, Troy is passionate about developing leaders, creating engaging member experiences, and driving sustainable business growth. His perspective combines hands-on frontline experience with executive-level strategy, allowing him to bridge the gap between staff, leadership, and members.