Get practical advice on converting one-off visitors into loyal guests through data-driven marketing. You'll hear from brands that have mastered the use of hyper-personalization to recover 'lost' guests and offer a superior customer experience. They'll break it down so you can replicate their methods to improve guest loyalty and capture additional revenue.

Data shows that most beauty and wellness customers prefer the control and ease of digital access. But if you believe digital experiences are impersonal – online booking, text messages, email – think again. We'll show you how to make digital connections more personalized than ever, at every customer touchpoint – from first visit to lasting relationship.

We all know the pains of staff attrition. Schedule gaps. Loss of customers. Recruiting and hiring costs. One of the keys to keeping staff – and keeping them happy – is developing a path for growth, where providers can see themselves building a career right where they are. We'll talk about optimizing their earning opportunities, building a culture of growth, offering training, and more.

If you're not making the most of your social media presence, you're missing out on a free, remarkably powerful forum. See how to build your brand online and establish your business as a highly visible authority in your community. You'll also learn how to help your providers develop a stellar digital portfolio and maintain their personal brand on Instagram and TikTok.

You might be underutilizing the feature-rich Zenoti platform, especially its timesaving integrations. Learn how Zenoti works seamlessly with other key software you already use, such as ADP Run, QuickBooks, Shopify, and Zoom. In this workshop, we'll show you how to use Zenoti integrations to boost efficiency, slash payroll processing time, save bookkeeping costs, drive retail revenue, and more.

The majority of today's guests apply a range of products and treatments to their regular beauty regimen. As their chosen expert on the subject, your business is in a unique position to recommend relevant retail and add-on treatments – and benefit from the sales revenue. Join this session to learn from brands that have nailed their retail sales strategy.

Beauty and wellness businesses that treat marketing as an afterthought are missing out on revenue. In this masterclass, you'll learn how to tailor digital interactions with your guests for always-on campaigns that keep your appointment book full. We'll talk about using customer data to manage slow days, maintain engagement, and more – all without manual intervention.

If you offer higher-priced services but don't offer a BNPL option, you're leaving money on the table. With 'pay later' opportunities, you'll introduce guests to services and products they may have thought unattainable. We'll show you BNPL structures trending today, and how to use the model to increase your average ticket size and build greater guest loyalty.

Every day, powerful women are advancing the standard of beauty and wellness across the globe. In this session, you'll hear how female entrepreneurs are creating innovative businesses, championing greater diversity, using data-based insights to grow their brand, and achieving greatness along the way.

One of the keys to efficient lead management is synchronizing marketing automation with CRM. We'll show you how in this workshop, along with how to use an integrated CRM platform to create and manage membership and loyalty programs that keep your guests coming back for more.

Since the pandemic, employment has been 'a buyer's market,' with more than 50 million people quitting their jobs just in 2022. Find out the best techniques to successfully recruit talent, from beauty school grads to industry veterans. We'll talk about how to use your brand's differentiators to make – and keep – that next high-value hire.

Franchising can be very alluring to many entrepreneurs. Too often, operators only see the success of larger-format players like Massage Envy. Understanding and weighing thoughtfully the risks and opportunities via large-scale franchising allows any operator to make smarter decisions as they consider their growth plans. In this session, you'll learn answers to these questions: How can I better assess my business scalability via franchising? When is the right time to turn on a franchise offering? What are the costs - emotionally, intellectually, and financially to franchising my business? And, how can I resource for the long road of franchising?

Whether you run a small salon or an expansive franchise, inventory management shouldn't be a chore. In this session, learn how to take control of your inventory across locations, integrate with vendor ERPs, transfer stock between stores, and monitor how much product you'll need for single and combined services – so you never run short.