Ready to make waves with franchising?
Start at the Deep End.

Pitch your proposal to a panel of experts at Innergize ‘24 for a chance to win $50,000 and 1-1 ongoing coaching from John Teza, CEO of Hand & Stone, and Shane Evans, Co-Founder and CEO, Massage Heights.

What is Deep End?

It's where you kick off your growth journey

Deep End at Innergize ’24 is your chance to launch your franchising dreams!

Pitch your proposal to a panel of experts, John Teza, CEO of Hand & Stone, Bethenny Frankel, Entrepreneur & Television Personality, Shane Evans, Co-Founder and CEO, Massage Heights and Paul Hackwell, Partner TPG capital.

Win, and you’ll receive an investment of $50,000 and ongoing coaching from John Teza and Shane Evans to help put your plans into motion.

Please note, we are no longer accepting applications for this year.

Get inspired

Innergize yourself with profound insights and wisdom from deep thinkers, celebrated speakers and industry leaders.

Find your inner greatness

Elizabeth Gilbert

Journalist and best-selling author of Eat, Pray, Love, which has sold more than 12 million copies and has been translated into over 30 languages.

Learn some success secrets

Katy Trent

xxx, Gene Juarez

Katy Trent

xxx, Gene Juarez

Katy Trent

xxx, Gene Juarez

Katy Trent

xxx, Gene Juarez

Katy Trent

xxx, Gene Juarez


Leaders of the top brands in the industry share the stories of their journey to the top. Now what can be more inspiring than that?

Get a glimpse into the AI-driven future

Sudheer Koneru, CEO Zenoti

With a 30-year career that started in Microsoft, went on to running his own salon, spa & gym, and then founding Zenoti, Sudheer stands at the intersection of beauty/wellness and technology.

How it works

01
Register for Deep End
Sign up for Deep End, share information about your business and your idea. If your pitch is selected as a finalist, we'll let you know what to do next.
02
Deep dive into details
The finalists will pitch their unique value propositions, innovative practices, and compelling visions to the panel of judges.
03
Undergo rigorous evaluation
The judges will dive into your presentation with a 10-minute Q&A, making sure every aspect of your plan is well thought out and ready to swim in the Deep End.
04
Claim the Grand Prize
Make a splash here, and you could win an investment of $50,000 – propelling yourself towards building the next big brand in the industry.

Meet the judges

Present your unique value propositions, innovative practices, and compelling visions to our panel of experts.

Lori Greiner
As seen on Shark TankTM and QVC
Prolific Inventor, Entrepreneur and Producer
John Teza
CEO, Hand & Stone Massage and Facial Spa

An influential leader from a large, respected salon chain, providing invaluable industry perspective and experience.

Bethenny Frankel
Entrepreneur & Television Personality

An influential leader from a large, respected salon chain, providing invaluable industry perspective and experience.

Shane Evans
Co-Founder and CEO, Massage Heights

An influential leader from a large, respected salon chain, providing invaluable industry perspective and experience.

Paul Hackwell
Partner, TPG Capital

Stay tuned for updates as we announce the arrival of our venture capitalist soon. Check this space regularly for the latest information.

Why attend Innergize?

Gain valuable insights

Explore more than 20 transformational sessions and hands-on workshops across 15 different tracks.



Browse sessions

Get inspired

Innergize yourself with profound insights and wisdom from deep thinkers and celebrated speakers.



View all speakers

Celebrate our industry

Join us for an evening to celebrate this impact, share meaningful stories, and recognize the outstanding achievers.



View all speakers

Interact with the best

Connect personally with the top people from the best brands! Here's a chance to make new friends, expand your network, and simply enjoy being part of the group that shapes our industry.

Discover more

Watch Innergize 2023 Highlights

innergize 2024 venue

Get ready to dive into the electrifying atmosphere of Innergize 2024 in Las Vegas! Stay in the heart of the action, where every moment is a thrill ride. Let loose and embrace the excitement

MGM Grand
3799 S Las Vegas Blvd, Las Vegas, NV 89109
United States

View location

Jump in. This could be your biggest break.

Deep End offers ambitious salon, spa, or medspa owners the chance to dive into accelerated growth. While applications for this year are now closed, you can register for Innergize 2025 and prepare to embark on your journey to the big leagues next year.​

Register for Innergize 2025​

FAQ's

Are there any group discounts available?

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What is your cancellation policy?

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I am interested in becoming a speaker. Whom can I contact?

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Besides the event, what does my Innergize 2024 ticket include?

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Will Innergize offer a Virtual experience for 2024

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