Lisa Rossmann serves as the Chief Concept Officer at Hand and Stone Massage & Facial Spa, a franchise operating 660 locations in the U.S. and Canada. In her role, Lisa oversees Service & Product protocol, Talent Acquisition & Retention, and leads two franchisee committees. Since joining the brand in 2012, her leadership has been instrumental in expanding Hand & Stone’s skincare division, including the introduction of advanced esthetics. Additionally, Lisa played a pivotal role in the launch of Hand & Stone’s student program, driving new talent into the profession and matching future service providers with both schools and employers.

Lisa is a Certified Franchise Executive, a designation that underscores her expertise and commitment to the franchise industry and is a three-time winner of the IFA’s annual Franchise Innovation award, for initiatives in both service and talent acquisition.

Lisa’s leadership has been crucial in Hand & Stone’s evolution into a national wellness brand that seamlessly blends luxury and holistic well-being. She is passionate about empowering franchisees and team members, particularly women, to build confidence to realize their entrepreneurial goals within the wellness sector.