With 9 years of experience in performance marketing, Michella has built a reputation for transforming complex data into actionable growth strategies. As CMO of RODEO Hair Concept, Denmark’s fastest growing salon brands, she has led innovative campaigns focused on the full customer journey from first click to lifelong loyalty. Michella blends creativity with a sharp commercial mindset and brings a unique perspective on how to scale a brand while optimizing for performance using Zenoti.

‍