As the CEO of Rob Peetoom salons, Rochelle Peetoom oversees business development, creative direction, and education across the Netherlands, Indonesia, and the United States. She has held leadership roles at Rob Peetoom for over 16 years, including creative director for PEETOOM Magazine.  

Additionally, Rochelle founded the content marketing agency E-nonymous in Barcelona, and has experience managing various creative and business initiatives, such as the Bon & Petit recipe delivery service. Rochelle also completed coursework at Harvard University and the Condé Nast College of Fashion & Design.